My team is currently working on writing several new TV commercials, seven actually, for our clients. Writing commercials is such a fun and engaging exercise that materializes into tangible works of art. Five of the commercials surround a single campaign and primarily vary in length, two :60sec, one :120sec, and a :300sec. Although the core messaging is the same, the longer shows further develop the concept and allow expanded explanations with the intent of creating a tell vs. sell marketing approach. These shows are centered around a suite of insurance products, and we have found that the average person does not truly understand the product. Our goal is to explain the aspects of the plans/programs and educate the potential customer ofthe value and uniqueness of these specific products. Short form shows are historically :30sec, :60sec, and :120sec, whereas :300sec is a hybrid between the traditional short form and long form. Although the inventory on :300sec shows is somewhat limited, the competition is also limited. Traditional branders, i.e. Coke, Pepsi, etc are not using that format because it is not appropriate for their products. It does happen to be a great fit for insurance products! This campaign will be staring Billy Mays, America’s favorite pitchman. Working with Billy is a terrific experience because he is fully committed to every project he undertakes and only works on campaigns that he believes in, which is the source of his passion. All of these shows will be live set multiple camera and graphics.
Show #7 is a :60sec single camera w/ graphics production that highlights association programs available to credit union members and will focus on select local markets across the country.
Show #8 is a single camera production for a diabetic supply manufacturer and marketer. This show will be :60sec and will focus on educating the consumer on the the importance of diabetics regularly checking their blood glucose levels; a process necessary to controlling long term health.
Look for these commercials… they will be posted on-line once they are completed.
-GS
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