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Omni United Enrolls Over 1,200 Tire Retailers In Pursuit Of Its$1,000,000 Donation Goal to The Breast Cancer Research Foundation

Omni United Enrolls Over 1,200 Tire Retailers In Pursuit Of Its $1,000,000 Donation Goal to The Breast Cancer Research Foundation


Sugimoto & Associates has designed, and is implementing a dynamic national public relations campaign for the international tire conglomerate Omni United Pte. LTD based out of Singapore. Omni United is an official partner to the Breast Cancer Research Foundation ("BCRF") through their popular Radar Tires consumer brand, and was proud to donate $250,000 as a result of their 2011 campaign.

In 2012, Omni United has announced a targeted $1,000,000 donation to the A+ rated charity focused on finding a cure and raising awareness about breast cancer. To accomplish their goal Omni United has enrolled over 1,200 of their national retail and distribution partners, including Sears Auto Centers and Tire Centers, Inc.   Throughout the month of October, breast cancer awareness month, the company will donate $1 per each four Radar branded tires sold internationally.

For the first time in history, the Ring of Hope signature pink side wall tire is available for a limited time through participating retailers to raise awareness for this important cause. To locate participating retailers visit www.RadarTires.com and use the zip code locator tool.

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